Media marketing is the practice of applying electronic devices to convey promotional messaging. It is used to increase company awareness, boost product sales and drive traffic to a organisation’s website. Additionally it is a way for businesses to connect to their customers on a personal level and build brand loyalty. The use of social media and other forms of digital marketing enables marketing specialists to connect with their target audience by using a variety of strategies, including on line video, paid advertisements, and social networking posts. The amplified interconnectedness of social media makes it an exclusive marketing tool Source that can be tailored to certain needs. Additionally , the ability to the path customer data through buys and item referrals allows SMM to become a more targeted form of CRM than classic marketing.