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Tea: Quality over quantity? A peek into tea certifications and safety

by Auburn Silver
Ceylon Tea

Let the certifications speak! Having the right quality and safety certifications for your tea brand will help quadruple your consumer trust in no time.

Tea Export

Tea Export | Image via Anverally & Sons

While there is no hard and fast rule on the number of certifications a tea brand can have, a tea brand with all the essential quality and safety certifications will earn a long line of loyal consumers impatiently awaiting the release of its newest tea flavour.

Certifications as means of adding brand value

Be it food and beverage, retail, or any other industry, the right certification will help you boost your business name and reputation.
While the secret to having that perfect cup of tea is to focus on preserving the natural aroma, flavours, and quality of tea, a winning tea brand is equally coupled with all the right quality and safety certifications. Be it a certification on sustainability, fair treatment of employers, or keeping contamination at bay, having certifications is a must when delivering your customers, a supreme brand of tea leaving them craving for more.
For example, brands such as Anverally & Sons, pioneering in finest tea exports from Sri Lanka embeds the phrase pure Ceylon tea into their brand name, distinguishing themselves as a connoisseur of unique tea tastes blended from the finest ingredients, Sri Lanka has to offer.

Things to explore

The process of bringing you that exquisite cup of tea can involve many different stages spanning from plucking fresh tea leaves to grading and tasting. Premium tea bands will always have certifications for multiple aspects of the manufacturing process be it blending, brewing or packaging.
Your certifications including information on storage conditions, caffeine, gluten, etc. will indicate the products/ services covered by each of them while adding credibility to your manufacturing process.

What not to expect from certifications

Certifications can at times lead to misconceptions. Labelling your brand of tea as organic for an instance may induce consumers to embrace the idea that non-organic food is non-nutritious, even if it is not often the case. Hence, one should always be mindful when interpreting certifications for they can at times carry more meaning than they certainly should.

 

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